Top 10 Benefits of Retouching in E-commerce Photography
Table of Contents
Top 10 Benefits of Retouching in E-commerce Photography
1.1. Improved product presentation
1.2. Increased sales
1.3. Enhanced branding
1.4. Increased credibility
1.5. Reduced returns
1.6. Improved SEO
1.7. Increased social media engagement
1.8. Greater product differentiation
1.9. Enhanced customer experience
1.10. Reduced cost and time
It is not without reason that the saying, ‘a picture is worth a thousand words’, has become a cliche today. The power of the visual medium is well-established in ensuring retention, product awareness and, ultimately, ecommerce sales. However, did you know that nature and quality of the images also matter equally, if not more? It is not as if dumping more images on your ecommerce site will lead to more sales. Skyword Research discovered that compelling and well-produced images increased views by 94% on an average compared to the boring and less-edited counterparts! And that is because memorable images are 3 times more likely to be shared on social media. It is in this light that ecommerce product image editing and retouching services gain top priority.
What is ecommerce photo retouching?
Ecommerce photo retouching services enhance or manipulate digital images in order to improve their overall appearance. It includes a wide range of adjustments to an image, like colour correction, lighting adjustments, blemish removal, and the addition or removal of elements. This can be done for a variety of purposes, including improving the look of a product in an ecommerce photograph, enhancing the appearance of a person in a portrait, or creating special effects in a digital art piece. Photo retouching enhances the quality and appearance of digital ecommerce images, making them more visually appealing and professional-looking.
- Improved product presentation: Ecommerce photo retouching can help improve the overall appearance of a product in an ecommerce photograph, making it more visually appealing to potential customers. This can be achieved through a variety of techniques, including colour correction, lighting adjustments, and the removal of any distracting elements or blemishes. For example, if a product photograph is too dark or has a colour cast, retouching can be used to adjust the lighting and colour balance to make the product more accurately represented.
- Increased sales: By presenting products in the best possible light, ecommerce photo retouching can help increase sales and conversion rates. Well edited images make any additional commentary on the products redundant by speaking aloud visually!
- Enhanced branding: Ecommerce photo retouching can help ensure that all product photos are consistent with a company’s branding guidelines, helping to create a cohesive and professional image. In addition, retouching can be used to add logos, watermarks, or other branding elements to product photos to further reinforce a company’s brand identity.
- Increased credibility: High-quality product photos can increase customer trust in a company and its products. It becomes clear for the potential customers that the company is presenting its products honestly and accurately.
- Reduced returns: By accurately representing the product in photographs, ecommerce photo retouching can help reduce the number of returns due to customer dissatisfaction. This is a natural outcome because customers will have a more accurate understanding of what they are purchasing which will ensure a reduced post-purchase dissonance.
- Improved SEO: By using accurate and visually appealing product photos, ecommerce photo retouching can help improve a company’s search engine rankings, making it more visible to potential customers.This is because search engines, such as Google, use algorithms to determine the relevance and quality of a website’s content, and the quality of product photos is a major factor in this determination. On the other hand, if a company has low-quality or misleading product photos, it may be less likely to attract clicks and engagement, which can negatively impact its search engine rankings.
- Increased social media engagement: Latest research shows that Facebook posts that have images get 2.3 times more engagement than those without images. Attractive product photos are definitely more likely to be shared on social media, which in turn helps increase a company’s reach and engagement with its potential customers.
- Greater product differentiation: Ecommerce photo retouching can help make a company’s product photos stand out from those of its competitors, helping to differentiate its products in the market. For example, if a company’s products have unique features or characteristics that are not immediately apparent in the product photos, retouching can be used to highlight these features and make them more prominent. By creating a strong and distinct brand image, a company can differentiate its products from those of its competitors and stand out in the crowded ecommerce landscape.
- Enhanced customer experience: Research shows that people remember more than 80% of what they are seeing, 20% of what they are reading and a measly 10% of what they are hearing. By providing clear and accurate product photos, ecommerce photo retouching can help make the overall customer experience memorable and also make it easier for customers to make informed purchasing decisions.
- Reduced cost and time: Ecommerce photo retouching can help reduce the need for reshoots and other costly and time-consuming processes, making the overall photography process more efficient and cost-effective. In addition, retouching can be used to fix any blemishes, scratches, or other imperfections on the product, again eliminating the need for a reshoot.