Muby Tech


How Faster Image Editing Can Contribute To High Sales For a Fashion Brand

By David    January 9, 2024
How Faster Image Editing Can Contribute To High Sales For a Fashion Brand

High fashion brands are all about extravagance. The fashion industry demands photos and images to portray flawless skin, beautiful skin tones, wrinkle-free clothing, and everything perfect. While some believe that unedited images have a unique charm, they may not always convey the marketing message to the target audience.

According to a study, 87% of customers usually make their purchase decision by seeing the product photo. Do you know that most of the giant clothing brands like Adidas, and Victoria’s Secret have an average of 8 retouched and edited photos products per page? Brands like H&M and Mango say that using plain or neutral backgrounds is one of their unique selling points to make the images more enticing.

No matter how high-quality or good-looking the products you are selling are, if your product images are not up to mark your customers won’t pay heed. For any eCommerce market campaign to be successful, photo editing services are necessary for eye-catching and product-centric photos. With the use of expert picture editing services, you can transform a basic image into a work of art that will draw in new clients.

Let’s understand what all you get with photo editing services.

Image editing services are useful for:

1. Background replacement
2. Cropping the photos
3. Adjusting brightness and colors
4. Retouching skin and face
5. Removing or adding objects to the images

Importance of Professional Photo Editing Services for Fashion Brands

The multimillion-dollar fashion industry has undergone a substantial change to become what it is now. It is a sector that has been greatly influenced by the media and has become quite competitive. You need to make sure that your product looks flawless if you want to beat out your rivals.

Removal of Background

The backdrop of the original image might not be suitable for use on your website. It’s possible that the background won’t be suitable for photos to be displayed in publications or magazines. You can therefore delete it or replace it with another image or color. Using garment picture editing services, the background can be quickly removed.

Services for Portrait Retouching

Professional portrait retouching services are very beneficial for fashion companies, designers, and others too. Your customers will be interested in the high-quality photos produced by this kind of retouching service. It gets rid of skin discolorations or blemishes and significantly boosts your marketing efforts. Portrait retouching services can get rid of wrinkles, red eyes, and fine lines. It’s the best method for delivering pictures of magazine quality.

What Benefits do Photo Editing & Photo Retouching Brings to the Fashion Industry?

  1. Professional photo editing services could be necessary to preserve the photograph’s creative feel.
  2. Images with too much red or too many veins in the eyes can be fixed with eye retouching services.
  3. High-end fashion retouching services can make a model appear smaller without the benefit of dieting, improving their appearance, and bringing in more customers to your business.
  4. Change the hue of a model’s face by using expert face retouching services, which makes it possible to hide certain problems and emphasize other features, creating appealing models.
  5. The lighting effect of an image can be altered or edited by photo editing services to help a shot look more professional. The attractiveness of the picture may be diminished by poor lighting.
  6. Fashion publications benefit greatly from the usage of photo retouching or editing services to improve the appearance of apparel and demonstrate fashion understanding. It is possible to make the image look modern and vibrant, much like a well-executed commercial.

Outsource Photo Editing Services by Fashion Industry

Picture editing services have become more crucial for fashion photography as digital cameras gain popularity. It is now much simpler to snap hundreds of images in order to get that perfect shot thanks to digital cameras. However, these images may occasionally need to be edited due to flaws. The fashion industry frequently needs to outsource photo editing services to professional photographers in order to make the image ideal for the customer.

All digital photographs lack some level of perfection, which necessitates photo editing. It’s possible for camera photos to be grainy or to have inadequate illumination. Image editing services must enhance the original image and alter specific features in order to correct a photograph’s flaws.

It can be challenging to pick a specific business that provides picture editing services when there are so many possibilities available. As a result, before selecting a business offering photo editing and retouching services, you must take certain criteria into account.

Always choose a company that provides quality service at reasonable costs as opposed to just looking at prices. By first looking at their portfolio, make sure you are working with a reputable business. You can get a sense of the type of work they accomplish from their portfolio, which will also provide you with more assurance about the calibre of their services.

Mubytech is one of the leading Photo Editing Services providers, trusted by Fortune 100 companies for nearly two decades now, that holds expertise in digitally enhancing the quality and aesthetics of the images for brands with a very quick turnaround time.

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