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Muby Tech | clothing photography complete guide to take beautiful apparel product photos

Clothing Photography - How to Take Beautiful Apparel Product Photos

By David    June 29, 2023
clothing photography complete guide to take beautiful apparel product photos
photo editing and retouching

Gear up, fashion enthusiasts and aspiring clothing photographers, because we’re about to embark on a journey through the realm of apparel photoshoots! Grab your camera, dust off your creative hats, and get ready to click, snap, and strike a pose (or two). In this ecommerce apparel photography guide, we’ll unravel the secrets behind capturing beautiful clothing photos that will make heads turn and hearts skip a beat. From steaming out those pesky wrinkles to finding the perfect angle that screams “wow,” we’ve got you covered. So, fasten your seatbelts and let your inner fashionista shine as we dive into the enchanting world of clothing photography!


Before you embark on your clothing photography journey, it’s essential to gather the right equipment. Invest in a good camera, preferably a DSLR, along with a range of lenses suitable for capturing different clothing details. A tripod will help you maintain stability, resulting in sharper images. Additionally, lighting equipment, such as softboxes or diffusers, will ensure even illumination. You can also achieve great lighting for your clothing photography using natural light too. Position your subject near a large (closed) window during the daytime when the light is soft and gentle. Create a dedicated photography space with a clean backdrop so that the apparel photo editing later becomes easy.

Dress Up The Dresses

Preparing your clothing before the photo shoot is crucial to present them in their best form. Steam or iron the garments to remove any wrinkles or creases as much as possible. The rest can be removed later with an appropriate apparel photo editing service. Pay attention to proper styling by ensuring the clothing is well-fitted and arranged in an aesthetically pleasing manner. Consider accessorising the garments appropriately to enhance their overall presentation. You can use scarves, belts, or statement jewellery that you already have, to add a touch of style to your garments. Think outside the box by incorporating items from nature, like flowers or leaves, for a fresh and organic look. Or, you could make use of clothing photo editing services to add accessories in post-processing.

Muby Tech | clothing photography complete guide to take beautiful apparel product photos

Bring The ‘Roll’ Model

Before you get the camera rolling, decide whether to use models or mannequins for your clothing photography. Models can provide a realistic depiction of how the garments fit and look on the body even while moving, adding a human element that customers can relate to. On the other hand, mannequins offer a consistent and clean appearance, ensuring the focus remains on the clothing itself. They are also economical and time-saving. Choose models or mannequins that align with your brand and target audience.

Compose And Style

Composition is a fundamental aspect of clothing photography. Utilise techniques such as the rule of thirds, leading lines, and symmetry to create visually appealing and balanced product photos. Experiment with different angles and perspectives to highlight unique features and details of the clothing. Pay attention to styling, arranging the garments in an enticing way that showcases their best attributes and ensures a cohesive look across your product catalogue.

Light To Delight

Lighting is crucial in capturing the true colours and textures of your clothing. Consider using natural light for a soft and flattering effect. Alternatively, invest in artificial lighting equipment, such as softboxes or studio lights, to achieve consistent and controlled lighting conditions. Proper exposure is vital to ensure details are well-preserved. Avoid overexposed or underexposed areas, and use reflectors or diffusers to minimise harsh shadows. Shooting in the RAW format is always recommended as it captures all possible details for you to work on later.

Be Technical And Creative

Muby Tech | clothing photography complete guide to take beautiful apparel product photos

Photography is both an art and a science. Take care of the science by adjusting your camera settings correctly. This is key to capturing clear and detailed clothing photos. Select an appropriate aperture to control depth of field and highlight specific areas of the garment. Adjust shutter speed and ISO to achieve proper exposure while maintaining sharpness. Elevate the art part of it with creative perspectives to view the same apparel from. Experiment with different angles and perspectives to showcase the clothing’s fit, texture, and unique features effectively.

Edit And Re-edit

Fashion apparel photo editing plays a significant role in enhancing your clothing photos. Use specialised apparel photo retouching software like Adobe Photoshop or Lightroom to fine-tune your images.These services always adjust exposure, contrast, and colour correction to ensure accurate representation. Apparel photo retouching services also retouch minor imperfections if necessary while maintaining a natural and authentic look.  Remember, subtlety is key in post-processing, as you want the clothing to appear as true to life as possible. If all this reads complicated, you could simply outsource apparel photo editing services.

Achieve Branding Consistency

To establish a cohesive brand identity, maintain consistency in your clothing photography. Develop a recognizable style and aesthetic that aligns with your brand’s values and target audience. Consider factors such as lighting, composition, and colour schemes to create a consistent look.

Now that you are equipped with the ultimate arsenal of knowledge to capture fashion-forward apparel photos, it’s time to snap, strut, and slay those picture-perfect shots in your apparel photoshoot! If you are still wondering where to start, read our full-fledged blog on Top 10 Tips to Find a Professional Product Photography Service Provider.

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