The Importance of Photo Editing For E-Commerce Business
In an era where 75% of potential customers decide on a purchase based on images, and image posts are the highest-used content types across social media, your ecommerce business needs to be powered by images. While 70% of companies are known to invest in product photography, many of them forget ecommerce photo editing which is the critical next step. Make sure that you are not left behind in this aspect!
What is ecommerce Photo Editing?
Ecommerce product photo editing refers to the process of altering and enhancing digital images using editing software. This can include a wide range of tasks, such as adjusting the exposure and colour balance of an image, removing blemishes or unwanted objects, cropping the image to a desired composition, and adding text or special effects. Ecommerce product image editing can be used to improve the aesthetic appeal of a photo, or to correct problems with the original image. It can also be used to create entirely new images by combining elements from multiple photos.
How does Ecommerce product photo editing help?
Ecommerce product image editing can be a valuable tool for e-commerce businesses, as it can help to present products in the best possible light and create a more professional and attractive online presence. The benefits that photo editing brings for e-commerce businesses can be grouped under three main heads.
- Creating Brand Recognition:
By using ecommerce product image editing to create a consistent look and feel for all product photos and marketing materials, e-commerce businesses can establish a strong and recognizable visual brand identity. This includes using specific colours, fonts, and graphic elements consistently across all materials. The high quality and appearance of the product photos definitely creates a professional feel.Every brand will require its own set of custom graphics and images that reflect its unique personality and values. These are very important because they make the brand distinctive and memorable. That apart, photo editing can be used to create images that tell a story about the brand and its products, helping to engage and connect with consumers on an emotional level.
- Enhancing customer engagement:
By using an ecommerce image editing service to enhance the colours, lighting, and overall appearance of product photos and marketing materials, e-commerce businesses can create more visually appealing content that is more likely to catch the attention of consumers. Photo editing can be used to remove distractions and improve the focus of product photos, making it easier for customers to see the details of the products they are interested in. Therefore, they are able to understand and appreciate the features and benefits of the products they are considering. STATS
- Improving the ecommerce images:
Photo editing software can be used to adjust the exposure and colour balance of an image to create a more natural and attractive appearance. This can include adjusting the brightness, contrast, and saturation of the image, as well as correcting problems with colour casts or white balance. Going further, it can remove blemishes, scratches, or other imperfections from product images, giving customers a more accurate representation of what they can expect to receive. Another important aspect is the aspect ratio of the image! Ecommerce product image editing can be used to crop product images to a desired composition, removing any unnecessary elements and highlighting the most important features of the product. Then, it can improve the detail and clarity of product images, making it easier for customers to see the fine details and textures of the products they are interested in. Finally, it can also be used to add text or special effects to product images, such as watermarks or overlays, to create a more professional and distinctive look.
- Background removal:
Background removal refers to the process of isolating an object or person in an image by removing the background elements. This can be done using photo editing software such as Photoshop or GIMP. There are several techniques that can be used to remove the background from an image, including using the selection tools to manually outline the object or person, using the magic wand tool to select the background based on colour, or using the background eraser tool to paint over the background to remove it.Background removal is often used in e-commerce to create a clean and professional look for product images, as well as for creating graphics and images for use in marketing and advertising materials. It can also be used for purposes such as creating transparent PNG files, isolating objects for use in compositing, or creating cutouts for use in 3D modelling.
Why is ecommerce photo editing not DIY?
It must be borne in mind that ecommerce photo editing today is extremely specialised and therefore complex, expensive and time-consuming. If your company intends to edit them, many challenges arise.
- Time constraints: Photo editing can be a time-consuming process, particularly if a large number of images need to be edited. This can be especially challenging for e-commerce businesses that need to get products up for sale quickly.
- Lack of in-house expertise: Some e-commerce businesses may not have in-house photo editing expertise, making it difficult to achieve high-quality results.
- Limited resources: Photo editing can be resource-intensive, particularly if a large number of images need to be edited. This can be a challenge for e-commerce businesses with limited resources.
- Maintaining accuracy: When you visit lowly rated products on popular ecommerce sites like Amazon or Flipkart, you will notice that one of the major complaints is that the product received by the customer wasn’t as shown in the ecommerce image! It is important to ensure that product photographs accurately represent the product being sold. However, this can be a challenge when photo editing, as it is easy to over-manipulate images and create misleading or inaccurate representations.
- Keeping up with trends: Photo editing trends can change quickly, and it can be a challenge for e-commerce businesses to keep up with these changes and stay current.
By now, you will want to reach out to a well-established, trusted and reputed ecommerce image editing company for your ecommerce photo editing. Search no further than Mubytech. As we say, try us once and you will never have to try anyone else again.